Lee Hyori, the “Nation’s Fairy” of South Korea and member of the country’s most popular girl group of the 1990’s, Fin.K.L, has been announced as the first female host of the 2021 Mnet Asian Music Awards.
The year’s concept - “MAKE SOME NOISE” - was also revealed.
A representative from Mnet released the following statement about Lee Hyori’s appointment as host of the show:
“With the concept of ‘MAKE SOME NOISE’, 2021 MAMA intends to show the world the renewed and upgraded power of music to respect the value of difference and break through prejudices. We cast Lee Hyori as the host because we felt that she embodied the values that we wanted to embrace for this year’s MAMA.”
CJ ENM’S director of music content, Kim Hyun Soo, who is in charge of the Mnet Asian Music Awards ceremonies, stated:
“2021 MAMA will be a place for artists and fans to communicate through each other’s voices. The hundreds of thousands of voices of fans are all different, but not matter where they are, they can come together as one through K-pop. The music we need most is the harmonization of fans all over the world.”
This year’s Mnet Asian Music Awards will include data from the streaming platform Apple Music for the first time this year, in addition to data received from Gaon, Twitter, and YouTube.
The 2021 Mnet Asian Music Awards are scheduled to be held on December 11 KST from CJ ENM’s Contest World in Paju City, the same location as last year’s contest.
