On December 15, 2022 midnight (KST), SM ENTERTAINMENT dropped the new photos for the upcoming annual Winter Album titled ‘SMCU:PALACE’ with a unique promotion idea.
Enter the special site www.smcupalace.com and a binocular view waits for you. You can explore this large image, revealing all the 58 SM artists participating in the album.
A ticket bottom leads you to a swipe images with all the artists gathered together waiting for their next stop. In the long photo, a reference to the past ‘SMTOWN EXPRESS’ is really strong on the wall as a signal.
In the end, you can click the ticket machine to unlock exclusive random artist images.
The website is currently only available in mobile view.
Have fun trying it yourself and make sure to stick around KpopWise for more updates on all your favorite Kpop artists and idols!