HYBE America Acquires Hip Hop Label Quality Control Home to Lil Baby, City Girls, Migos and More

Ciera Reeves
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HYBE inks historic deal with QC Media Holdings, Inc., the parent company for Pierre "P" Thomas and Kevin "Coach K" Lee's music, sports, and film & television empire ("QC"), greatly increasing its footprint in the music landscape while diversifying the company's offerings as it continues to be to be one of the most dominant entertainment and lifestyle platforms in the world.

This merger acquisition is part of the larger vision for HYBE that is shared by Bang, Scooter and the rest of HYBE's leadership; to create a truly global entertainment platform that is rooted in music, the artists that create music, and the loyal fans across the world that are inspired by that music.

QC (Quality Control), founded by CEO Pierre "P" Thomas and COO Kevin "Coach K" Lee, is among the most influential labels, responsible for groundbreaking acts such as Migos, Lil Yachty, Lil Baby, and City Girls.

"I am so proud and honored to have Coach and P join Bang and myself as our partners," said HYBE America CEO Scooter Braun. "QC is one of the most significant independent labels in the world, working with incredible artists who are, and remain to be, the voices of culture. I'll never forget riding around Atlanta over 20 years ago with Coach discussing our dreams and ambitions and how we said: 'If they let us in the game, we are never going to give it back'. Now, all these years later, we are joining forces to make these dreams a reality. It's important to my team and me that P and Coach continue to have the freedom, and now our global resources, to continue to do what they do best; facilitate and nurture great art and culture."

"HYBE are perfect partners for Quality Control as we come together to take our story and work global. All of HYBE's leaders are entrepreneurs with phenomenal, combined history finding talent and taking it to the highest levels. Taking QC worldwide requires key partners like this who understand building something from the bottom and aiming sky high. It matters to us greatly their grasp of culture and acutely seeing what QC has built and the limitless path of where it can go. QC and HYBE both have an existing relationship with the Universal Music Group family of companies makes this seamless. We have so much gratitude to the whole QC family of artists and without them this wouldn't be possible. This partnership will create a global platform for our artists which has been our goal since day one for them." 

- Pierre "P" Thomas, Co-Founder, CEO of QC.

"P and I are ecstatic about this partnership with Scooter and HYBE and are confident they can get us to our global ambitions we've had in our scope since the beginning of our company as nothing means more than our artists impacting world-wide. Over many years Scooter and I have cultivated real trust and a common way of looking at the world and culture. An added bonus of this partnership is the fact that both QC and HYBE have existing relationships with the UMG family and that will create an easy flow that will benefit the artists. The artists of QC are our focus and their best interests will be incredibly supported with this partnership." 

- Kevin "Coach K" Lee, Co-Founder, COO of QC.


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