G Dragon Introduced as New Global Ambassador for Tiger Soju Infused Lager

Ciera Reeves

Tiger Beer, the number-one international premium beer from Asia, debuts Tiger Soju Infused Lager, an easy-to-drink lager with a hint of sweetness and a refreshing beer aftertaste, uncaging a bold new Tiger® experience.

Tiger Soju Infused Lager takes inspiration from K-culture's rising prominence globally and taps into the popularity of soju. Tiger's latest innovation goes beyond lager with a range of natural flavors that appeals to Millennial and Gen Z consumers who seek out products that bring an exciting fusion of progressive flavor and innovative experimentation.

It comes in four natural flavors – Gutsy Grape, Cheeky Plum, Wonder Melon, and Punchy Peach with an ABV of 4.0% to 5.5% depending on markets.

Who better to represent this bold side of Tiger® than G-DRAGON  leader of BIGBANG, a renowned South Korean artiste and international trendsetter at the forefront of music, fashion, and culture. 

 "I am proud to be able to represent Tiger® – a brand known for its courageous spirit. Breaking barriers while remaining true to myself is one of the ways I resonate with Tiger®. Together, I hope we can inspire everyone to uncage their inner passions while remaining unafraid of what others might say," 

- said G-DRAGON, the Official Global Tiger® brand ambassador. 

 Check out the promotional video below. 

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