Kim Hongjoong, Captain of superstar boy group ATEEZ, has been spotted at the Balmain S/S 2024 show at Paris Fashion Week.
Prior to his official association to the brand, the star always had a strong sense of fashion and was known for his own distinct style. He had also been vocal on numerous occasions about his love for Balmain, as well as its creative director Olivier Rousteing. This no doubt led to his subsequent invitation to the Balmain F/W 2023 presentation earlier this year before Rousteing dubbed him as part of the "Balmain Army" as an official brand ambassador, and giving him the title of "Balmain Prince".
Hongjoong appeared at the show in a chic ensemble, notably donning a black and red Western style jacket from the Balmain Resort 2024 Menswear collection - as well as other accessories from the brand such as a 2023 black beret, and the B-Buzz Dynasty bag. It was no surprised that various magazines were lined up to catch a moment of the stars time, as he gave interviews with Harpers BAZAAR Singapore, Dazed Korea, and Eyesmag.
Hongjoong's position at the Balmain house is nothing short of deserved as it is heartwarming. We congratulate the star on achieving this long-standing dream of his, and wish him the best on his future endeavours with the brand.
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