Who is BE:FIRST?
BE:FIRST is a dynamic seven-member Japanese boy group (SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO) managed by BMSG and signed to B-ME, a joint record label with Avex. Known for their genre-blending sound—mixing dance, pop, hip-hop, and R&B—they’ve carved out a unique space in J-pop with their innovative music and electrifying performances.
On April 23, 2025, BE:FIRST took over San Francisco’s Regency Ballroom, for the "Who is BE:FIRST" World Tour. They delivered a concert that left their devoted fandom, BESTYs, buzzing long after the final encore. The group’s flawless live vocals and razor-sharp choreography—executed with a relaxed yet masterful precision—showcased why they’re considered one of Japan’s most talented acts.
From the moment the booming beats of “Mainstream” filled the venue, it was clear this would be a night to remember. The setlist was a perfect mix of fan favorites and high-energy anthems. All of the songs had the crowd singing along, thanks to the lyrics displayed on-screen for many of the song —a thoughtful touch for international fans. The group’s versatility shone through in tracks like "Shining One" or the explosive "Brave Generation" and the strategic, powerful "Masterplan," which had the entire floor shaking with fans dancing along.
Mid-show, the members paused to connect with the audience, asking where fans had traveled from. When San Francisco’s iconic Golden Gate Bridge came up, the crowd playfully explained to them—“It’s red!”—leading to laughter and lighthearted banter.
Ryoki took a moment to reflect on the tour’s significance, sharing, “In the Japanese music industry, most don’t get the chance to go on a performance tour… We’re so grateful to be here with you all.” The sincerity in his words highlighted just how much this global expansion means to the group.
Sota well-known as a choreographer mentioned that a couple of months ahead of the concert, he visited to participated in dance events—proof of BE:FIRST’s dedication to working on and representing their crafts.
BE:FIRST will continue the "Who is BE:FIRST?" 2025 World Tour this month in Taipei and Bangkok. In June they will have the European leg of the tour in England on June 1, France on June 3, The Netherlands on June 4 and Germany on June 6.
If you missed BE:FIRST in California, don not worry, the group will be back in the US next month starting in New York on June 8, Philadelphia on June 10, Washington DC on June 12, Chicago on June 14, and Honolulu on June 17.
BESTYs, keep your eyes (and ears) open—they’re just getting started.
Follow BE:FIRST