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| photo courtesy of NBA |
What do high-energy performances and fast breaks have in common? ENHYPEN and the NBA are about to show us.
The seven-member K-pop group—JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI—is officially joining Friends of the NBA, a celebrity and influencer program spotlighting stars across Asia-Pacific who love the game.
This isn't just about appearances. It's a multiyear collaboration between the NBA and BELIFT LAB (under HYBE) that will bring ENHYPEN into the world of basketball in a big way.
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| photo courtesy of NBA |
🏀 So What’s the Game Plan?
- Appearances: ENHYPEN will be showing up at NBA games and global events—yes, we might see them courtside soon.
- Content Drops: Expect exclusive videos and social media content on both NBA and ENHYPEN’s channels.
- Fan Perks: NBA ID sweepstakes are coming to Japan and South Korea ahead of the 2025 Finals, tipping off June 5 in the U.S. Your favorite idols and a shot at NBA prizes? We’re in.
photo courtesy of NBA
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| photo courtesy of NBA |
📣 Why ENHYPEN?
The NBA has been building bridges with K-pop for a while; SUGA of BTS became an NBA Ambassador in 2023, and LE SSERAFIM joined Friends of the NBA in 2024. ENHYPEN’s love for basketball and massive international fanbase made them a natural pick for the next wave.
“We are thrilled to be teaming up with the NBA,” ENHYPEN shared. “We look forward to creating unique experiences with NBA fans around the world in new and exciting ways, even beyond the stage.”
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| photo courtesy of NBA |
🎬 Sports Meets Entertainment
This partnership is more than a cool collab—it’s a reflection of how sports and pop culture are increasingly intertwined. As NBA Chief Marketing Officer Tammy Henault put it:
“K-pop continues to be a cornerstone of music and culture, and we’re excited to collaborate with ENHYPEN on a compelling fusion of sports and entertainment that speaks to so many of our fans around the world.”
📲 Want In?
Updates are coming soon, but fans can already sign up at nba.com/ENHYPEN and follow ENHYPEN on Weverse to stay in the know. This is one crossover episode you won’t want to miss!
About ENHYPEN
ENHYPEN—consisting of JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI—has swiftly become a global K-pop powerhouse since their 2020 debut. Launching with BORDER : DAY ONE, they quickly captured attention with unique concepts and bold artistry. They’ve landed four albums in the Billboard 200 Top 10: MANIFESTO : DAY 1 (No. 6, 2022), DARK BLOOD (No. 4, 2023), ORANGE BLOOD (No. 4, 2023), and ROMANCE : UNTOLD (No. 2, 2024)—the latter topping K-pop on the 2024 IFPI Global Album Chart. In 2023, their world tour ‘FATE’ marked their U.S. stadium debut, and in 2025, they made history as the fastest K-pop boy group to perform at Coachella.
About the NBA
The National Basketball Association (NBA) is a global sports and media leader dedicated to inspiring and connecting fans worldwide through basketball. The league features five professional entities: the NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League. Its content reaches fans in 214 countries and territories across 60 languages, with merchandise available in over 200 markets worldwide. The 2024–25 NBA season includes a record-tying 125 international players from 43 countries. NBA’s digital platforms—NBA TV, NBA.com, the NBA App, and NBA League Pass—along with a social media community boasting over 2.5 billion global followers, make it one of the most connected leagues. NBA Cares focuses on social impact through partnerships addressing education, inclusion, youth development, and health.