K-POP HUB at Athens Music Week 2025: The First and Largest K-POP Gathering in Southeastern Europe Debuts This May


The K-POP HUB @ Athens Music Week 2025 marks the first major K-POP gathering ever organized in Southeastern Europe, offering a full-day immersive experience dedicated to K-POP fans, dancers, communities, and creatives. 

Taking place on Saturday, May 10th, at Olympias (Athinas 57, Athens, Greece), in the heart of Athens, the event is expected to attract hundreds of participants from across Greece, the Balkans, and the international fan scene.

Curated by Brainfood Digital Media and MESO, and hosted as part of the official Athens Music Week (May 7–10), the K-POP HUB brings together music, performance, community and technology in a single fan-focused experience. It is the first time such a structured and inclusive event dedicated to K-POP is featured within a major European music industry gathering.


A Full-Day Celebration of K-POP Culture

The K-POP HUB offers a rich and diverse program designed to celebrate the many facets of K-POP fandom and creativity:


Live K-POP Cover Dance Performances

  • K-Drama and Fan Panels with influencers and cultural commentators
  • A hands-on K-POP Manga Drawing Workshop
  • A vibrant K-POP Merchandise Zone with exclusive offers
  • Interactive Fan Games, Photo Booths, and Meet-Up Spots
  • An experimental Live AI Voice Transformation Station

The event will culminate in an electrifying K-POP Party, starting at 20:30, featuring the acclaimed KPOP ENCORE crew, special guest appearances, and DJ sets until late.


Tickets and Discounts

Tickets are available online through the official platform:

https://www.more.com/gr-el/tickets/music/athens-muisc-week-k-pop-day/10-may-2025/


About Athens Music Week (AMW)

Athens Music Week (www.athensmusicweek.gr) is Greece’s leading music conference and showcase festival, connecting local and international artists, industry professionals, startups, and audiences since 2019.

Taking place across multiple venues in central Athens — AMW is a four-day platform for:

  • Music industry panels and talks on innovation, rights, distribution, live performance and sustainability
  • Workshops & Masterclasses for artists, managers, labels, and startups
  • B2B networking events connecting European and Mediterranean music markets
  • Live showcases from up-and-coming acts across genres and regions
  • Community programs and city activations

Ciera Reeves

Ciera is the founder and Editor-in-Chief of KpopWise. She has been a fan of Korean pop culture since 2005 and writing about it since 2009. Her bias groups are VIXX and OnlyOneOf. She is a 2nd-3rd generation K-pop fan, but she is actively keeping up with the current artists. twitter instagram

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