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| Photo Cr. AO Entertainment |
PRIMROSE returns with their 2nd single 'CINEMA' on June 12.
'CINEMA' represents PRIMROSE's most emotionally resonant single to date, born from their careful construction of a youthful narrative expressed through musical storytelling.
This EDM/pop fusion weaves together sensual synthesizers, refined rhythms, and Primrose's distinctively gentle vocal style. The track builds upon a foundation of soft electronic textures, where warm harmonic progressions paint vivid imagery in the listener's mind. The members' seamless vocal interplay and dynamic delivery guide the emotional journey, creating an immersive sonic experience.
The chorus melody crescendos with cinematic intensity, evoking the emotional peak of a film's climactic moment. Throughout the song, varied arrangements shift and evolve like chapters in an unfolding story. The track masterfully balances two contrasting elements: the pristine clarity of a first encounter and the wistful longing that spreads through memory like scenes from a cherished film.
'CINEMA' Music Video
With 'CINEMA,' PRIMROSE advances their artistic narrative significantly. While their previous release "Steal Heart" alternated between high energy and ethereal moments, this new offering takes a more lyrical, emotion-centered approach. This evolution broadens their creative range and establishes them not merely as skilled performers, but as genuine storytellers who craft compelling musical narratives.
Read Also: [Concert Review / Gallery] PRIMROSE Holds First Concert "With Love, Primrose" in Helsinki