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| Photo Courtesy of: Eli Sethna |
Who got the golden ticket? Well, lucky fans who were in New York City on July 26th and July 27th became the ultimate destination for adidas fans and BLINKs alike as JENNIE’s Golden Ticket Truck took to the streets in a surprise activation celebrating the iconic adidas Superstar.
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| Photo Courtesy of: Eli Sethna |
The surprise city street takeover was teased with cryptic images posted to the @adidasUS Instagram, challenging fans to decode the clues and track down the truck’s secret location. Wrapped in adidas’ iconic Trefoil graphics and JENNIE campaign imagery, the truck served as a mobile tribute to adidas’ latest global campaign, “Superstar: The Original”.
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| Photo Courtesy of: Eli Sethna |
Crowds took to the streets of SoHo and the Meatpacking District all hoping to get their hands on the coveted Superstar scratch card – but only a lucky few struck gold. Out of 1,000 custom scratchers, 100 fans walked away with a brand new pair of Adidas Superstars, and just 10 of those unlocked the ultimate prize: a pair of Superstars autographed by JENNIE herself.
JENNIE is one of the seven cultural trailblazers starring in “Superstar: The Original,” a bold new campaign from Adidas Originals honouring the past, present, and future of the Superstar silhouette. Alongside JENNIE, the campaign features Missy Elliott, Teezo Touchdown, GloRilla, Anthony Edwards, Mark Gonzales, and Gabbriette, with striking campaign images brought to life through cinematic visuals – “Pyramids” and “Clocks” – narrated by the powerful voice of Samuel L. Jackson. (Campaign Assets).
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| Photo Courtesy of: Eli Sethna |
As the Original Icon, adidas will continue to celebrate the Superstar throughout 2025 with fan-first experiences and exciting partner activations that amplify the sneaker’s legacy and connection to both existing and emerging icons.
About adidas Originals
Inspired by the rich sporting heritage of adidas - one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel - adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
Adidas Originals
IG: @adidasoriginals / @adidas
X/Twitter: @adidasoriginals / @adidas