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| Photo credit: STARSHIP Entertainment |
The girls of K-pop’s fast-rising girl group KiiiKiii (JIYU, LEESOL, SUI, HAEUM, and KYA) return with a new digital single, DANCING ALONE, set for release on August 6th. The girls made a strong impression earlier this year with the six-track debut EP UNCUT GEM. The album kicked off with the sugary and addictive debut song. Led by the pre-release single I DO ME, the project introduced the group’s signature blend of unfiltered energy, striking Y2K-inspired visuals, and immersive digital storytelling.
DANCING ALONE continues KiiiKiii’s exploration of themes like individualism, emotional honesty, and connection delivered through their nostalgic-meets-modern lens and supported by an interactive rollout designed to spark conversation.
If you’re looking for a group that offers more than just strong vocals and catchy tracks, then their imaginative concepts are sure to tickle the taste buds of creatives. Their latest campaign kicked off this past weekend with a surprise website relaunch and a wave of teasers across the group’s socials. The lo-fi clips of the members riding bikes, laughing in school uniforms, and flipping through DVDs labelled DANCING ALONE are all wrapped up in a nostalgic, DIY aesthetic. A time before Pinterest boards were shared—think Saturday slumber parties.
On X, fans were treated to dreamy concept photos showing the members in casual, real-life settings such as riversides, sports fields, and backyards, underscoring the laid-back, everyday vibe that has become part of the group’s identity.
A standout of the launch is the new KiiiKiii Garage Sale—an interactive website experience designed to look like a retro desktop interface. It’s a nostalgic treat for fans who want a throwback to their own high school days and a fun crash course for younger fans who want a taste of that Y2K life. At the bottom hand of the website, the term anemoia appears, a description that is perfect for those in the latter category. It refers to the feeling of nostalgia for a time one has never known. A feeling that KiiKii has captured wonderfully through the site's visuals, their own sound, and overall mood.
Fans can also explore folders filled with official images, with one clickable folder unlocking a custom poster-building feature. The unconventional, hands-on approach mirrors the viral success of the group’s UNCUT GEM launch, which featured a quirky jam factory-themed site that captured the imagination of both fans and media. KiiKii continues to carve their own path with concepts that are playful without overshadowing the music itself. Their music and visuals go hand in hand, and K-pop continues to embrace creativity and fun.
Follow KiiiKiii:
TikTok (834K) | Instagram (531K) | Official X (90.2K) | Members X (42K) | Facebook (9K)
Listen to KiiiKiii:
Spotify (837K monthly listeners) | YouTube (161K subscribers)