Photo Cr. ABYSS Company
On August 26 Sunmi returned with the digital single "BLUE!" Sunmi, an artist who has always captured the emotions of the times with her own unique language, now sings of the blue days we all cherish.
Following her previous work, "Balloon in Love," her new song, "BLUE!", once again centers on a band sound. It explores the complex emotions of those days, all the more beautiful because they were unstable, through the dual meaning of the word "BLUE." The band sound, grounded in synthpop and alternative rock, is complemented by Sunmi's unique sensibility and style, creating a profound "Sunmi-pop."
The visuals, including the music video and photos, exude a dark yet decadent mood, further highlighting the shadows beneath the brilliance. Beginning with the somewhat quirky yet witty question, "What if your lover turns into a cockroach?", the music video cleverly utilizes familiar memes and combines Sunmi's signature melancholic romanticism to explore the imperfect emotions of youth through Sunmi's unique perspective.
Furthermore, Sunmi plays the bass herself on stage, delivering a performance focused on the music itself and the emotional breadth of the song. Focusing on the music itself and the emotional breadth of the song rather than visual dazzle, this performance transcends mere memories and evokes passionate moments that are "my time, and now your moment," completing her image as a musician.