ONE OR EIGHT Fights Through it All for “BET YOUR LIFE” Single

Photo Cr. AVEX Music Creative Inc.

ONE OR EIGHT of Avex Music Creative Inc. and Atlantic Music Group has released a new single, “BET YOUR LIFE,” on September 19, and music video on September 26.

This latest single embodies the message of “being yourself is the greatest strength of all.” It serves as a counterpart of their recently released single “Young & Reckless,” both are a part of their “Anthem of Challenge” releases. 

While “Young & Reckless” captures the beginning of the journey, embracing any challenge with a free-spirited mindset, “BET YOUR LIFE” is a declaration and an anthem for “challengers” from all walks of life, to commit to betting and having unwavering belief in themselves and stake everything on the pursuit of their dreams and passions. The overall message is that being yourself is the strongest thing you can do for yourself. 

“‘BET YOUR LIFE’ is all about standing on the edge and taking that all-or-nothing leap. No matter what happens, we’ll never lose our true selves. We’ll keep challenging, keep moving forward, always with our own identity. This song carries the strength of unshakable beliefs and an unbreakable spirit. With lyrics like ‘you can bet your life’ and the Japanese line ‘絶対8になる未来 (a future that will definitely become 8),’ we’ve poured our passion straight into every word. It’s a powerful side of us you haven’t seen before. We want to share our LIFE — the life we’re putting everything on the line for — with 1DERZ and everyone who listens to BET YOUR LIFE. If you ever find yourself facing a challenge, we hope this track gives you the energy to push through and keep fighting.” - RYOTA, member of ONE OR EIGHT

Built on a foundation of hip-hop, the track fuses industrial trap with dark emo, creating a dense and layered soundscape where aggression meets precision. Gritty guitars reminiscent of ‘90s nu-metal, distorted hi-hats, and shape-shifting basslines collide with sharp yet composed rap verses.

"I've had the pleasure of working on many songs for the One or Eight boys - through that process, I've come to learn what's important and emotionally resonant within the group and, moreover, what message they want to convey to their rapidly growing fan base. 'Bet Your Life' as a concept and production immediately felt like it embodied the spirit of the group; the song challenges the listener to take risks, live boldly, and chase a life of individuality. I couldn't be more excited for the world to hear this anthem!" - David Arkwright

The music video for “Bet Your Life” is a stripped-down, introspective music video set in a monochrome world devoid of distraction, where the eight members showcase their precision and purpose in their choreography. Captured by a fluid robotic arm, the camera reveals nothing but ONE OR EIGHT’s raw performance power. Minimalism is a distinctive theme for this music video, as it showcases the group’s intensity with no gimmicks, only pure intention and skill. 

The music video was directed by OSRIN of PERIMETRON. This is his third collaboration with the group following “365” and “Young & Reckless.” Being familiar with ONE OR EIGHT in their previous collaborations, he captures the now of ONE OR EIGHT using his ability to craft iconic visuals for top-tier artists.

Alongside this new release, ONE OR EIGHT has shared that they will have an upcoming broadcast of a specially edited version of their ONE OR EIGHT FAN MEETING SHŪKAI FINAL in Zepp Haneda (originally held on August 26, 2025), which will also include an exclusive live performance with the group, only available in this stream on October 8th. This date was chosen as “ONE OR EIGHT day” due to the date being seen as a play on the name of the group. 

For more information about the broadcast and to purchase tickets, please visit the main website here: https://www.zan-live.com/en/live/detail/10665