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| Photo Courtesy: PLEDIS Entertainment & HYBE |
What can only be described as paradise in a nutshell for CARATS, SEVENTEEN are taking their tour experience to a new level. LA will see a return of THE CITY project, creating the ultimate fan memories with a living map of the group. On their LA stop for their ‘NEW_’ U.S. tour, ‘SEVENTEEN WORLD TOUR [NEW_] THE CITY LOS ANGELES’ (hereinafter THE CITY LA) will take place on October 11-19th. Partnering with Airbnb once again, the group has expanded the event this year to a greater scale than ever before. With diverse local partners joining forces, activations span every corner of the fan journey—stays, experiences, landmarks, F&B, merchandise, and mobility. Infused with SEVENTEEN’s dynamic energy and cultural influence, the elevated content and experiences will connect fans more deeply to both the artists and the city of Los Angeles.
This time they’ve gone bigger than ever, with highlights including:
Airbnb Originals
Celebrate SVT with Dumbfoundead and friends:On October 15, Korean-American rapper Dumbfoundead will host an official SEVENTEEN welcome party featuring SEVENTEEN’s music, offering fans a vibrant pre-show celebration.
Move like SEVENTEEN with choreographer Alexa Woo.
A K-pop dance class where fans can learn choreography from rising K-pop choreographer Alexa Woo (Lex).
Glam up for SEVENTEEN with a Ssooniestyle stylist.
A K-beauty class with Jessica Song, a celebrity K-pop stylist, who will give guests tips and makeovers for stage-ready looks.
Singalong Party at Universal Studios Hollywood
On October 14 at 4PM, Universal Studios Hollywood will host the SEVENTEEN Singalong Party at Universal CityWalk as well as special lighting in SEVENTEEN’s signature Rose Quartz and Serenity colours.
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| Photo Courtesy: PLEDIS Entertainment & HYBE |
Pacific Wheel Lighting at Santa Monica Pier
On October 15-17, including the two nights of the group’s LA BMO Stadium concerts, the 85-foot Ferris wheel will display lights in SEVENTEEN’s theme.
Complex LA Pop-up
On October 11-13, SEVENTEEN’s exclusive Complex pop-up will feature Complex-exclusive pieces, limited-edition merchandise, official albums, and more.
Official Merch Pop-Up
From October 4 to November 16, the pop-up store located in the heart of Koreatown will offer official SEVENTEEN merchandise.
Themed Food and Drink Collaborations
Six popular F&B brands—including Old Ferry Donut, Ahgassi Gopchang, It’s Boba Time, BAEKJEONG, Wanderlust Creamery, and Melo Melo—will offer SEVENTEEN-themed menus.
That's not all; even the public transportation systems are getting a makeover and will be part of the living map. On October 16-19th, LA Metro will display ‘SEVENTEEN THE CITY LA’ posters on 157 digital screens across 55 subway stations. Waymo is offering fans discount coupons to freely explore the multiple touchpoints of the event. Extending the group’s reputation for concerts that bring everyone along for the fun, the city itself will turn into an interactive canvas, inviting fans to connect with SEVENTEEN while also engaging with the local community.
SEVENTEEN will kick off ‘SEVENTEEN WORLD TOUR [NEW_] IN U.S.’ next month in Tacoma, WA (October 11), followed by stops in Los Angeles, CA (October 16 & 17); Austin, TX (October 21 & 22); Sunrise, FL (October 26 & 27); and concluding in Washington, DC (October 29 & 30).
In other news, hip hop unit members S.COUPS and MINGYU will debut as a new unit, CxM, and will arrive on the 29th of September with their debut mini-album, HYPE VIBES. Read all about the comeback here.
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