Founded in 2013, TryHard Holdings has grown from its Osaka roots into one of Japan’s leading entertainment groups. The company operates 22 nightclubs nationwide and produces large-scale festivals and cultural events, including MUSIC CIRCUS and the Senshu Dream Fireworks Festival. Its listing on NASDAQ reflects a bold step toward international expansion and recognition.
The decision to go public in the United States underscores TryHard’s belief that entertainment has no borders. By choosing NASDAQ, the company aims to build a stronger global image, attract international partnerships, and create opportunities to share Japanese culture with the world. Plans are already underway to export its signature events overseas, open clubs abroad, and develop new concepts that blend traditional Japanese culture with modern entertainment.
For TryHard, this moment is more than a business achievement — it’s a personal and emotional milestone. The company’s founder came to Japan from Sichuan, China, at 19 years old to study, supporting himself through multiple part-time jobs after the loss of his father. From humble beginnings working in ramen shops and construction sites, he went on to open giraffe osaka in 2010, which helped redefine Japan’s nightclub culture through innovation and hospitality.
Since then, TryHard has continued to evolve and lead. In 2014, it launched MUSIC CIRCUS, a festival that quickly grew into one of Japan’s most recognized dance music events, drawing more than 10,000 attendees in its debut year. The company later partnered with SoftBank Hawks to host MUSIC CIRCUS FUKUOKA at Fukuoka PayPay Dome — Japan’s first all-night dome festival — and continued to innovate during the pandemic with drive-in and infection-controlled events that kept entertainment alive when much of the industry was on pause.
Beyond nightlife, TryHard has expanded its focus to regional revitalization, using entertainment as a way to connect local communities with global audiences. In partnership with SBI Holdings, the Senshu Dream Fireworks Festival has been reborn as SBI Mai Fireworks, evolving into a traveling entertainment brand that combines traditional Japanese artistry with modern show production. Collaborations with JTB, NEXYZ.Group, and Daiwa Lease Co., Ltd. have further solidified TryHard’s role in shaping a new era of cultural tourism.
Through its DJ-1 Project, the company has also supported young artists across Japan, providing platforms and funding for emerging DJs to pursue careers on the international stage. The initiative reflects TryHard’s long-term mission to empower the next generation and strengthen Japan’s position in global entertainment.
The NASDAQ listing represents the culmination of 12 years of hard work, perseverance, and belief in the value of Japan’s nightlife and cultural industries. For TryHard Holdings, this is not an endpoint — it’s a new beginning. As the company sets its sights on the world, its vision remains rooted in the same purpose it began with: to create moments of joy, inspiration, and connection through entertainment.
The decision to go public in the United States underscores TryHard’s belief that entertainment has no borders. By choosing NASDAQ, the company aims to build a stronger global image, attract international partnerships, and create opportunities to share Japanese culture with the world. Plans are already underway to export its signature events overseas, open clubs abroad, and develop new concepts that blend traditional Japanese culture with modern entertainment.
For TryHard, this moment is more than a business achievement — it’s a personal and emotional milestone. The company’s founder came to Japan from Sichuan, China, at 19 years old to study, supporting himself through multiple part-time jobs after the loss of his father. From humble beginnings working in ramen shops and construction sites, he went on to open giraffe osaka in 2010, which helped redefine Japan’s nightclub culture through innovation and hospitality.
Since then, TryHard has continued to evolve and lead. In 2014, it launched MUSIC CIRCUS, a festival that quickly grew into one of Japan’s most recognized dance music events, drawing more than 10,000 attendees in its debut year. The company later partnered with SoftBank Hawks to host MUSIC CIRCUS FUKUOKA at Fukuoka PayPay Dome — Japan’s first all-night dome festival — and continued to innovate during the pandemic with drive-in and infection-controlled events that kept entertainment alive when much of the industry was on pause.
Beyond nightlife, TryHard has expanded its focus to regional revitalization, using entertainment as a way to connect local communities with global audiences. In partnership with SBI Holdings, the Senshu Dream Fireworks Festival has been reborn as SBI Mai Fireworks, evolving into a traveling entertainment brand that combines traditional Japanese artistry with modern show production. Collaborations with JTB, NEXYZ.Group, and Daiwa Lease Co., Ltd. have further solidified TryHard’s role in shaping a new era of cultural tourism.
Through its DJ-1 Project, the company has also supported young artists across Japan, providing platforms and funding for emerging DJs to pursue careers on the international stage. The initiative reflects TryHard’s long-term mission to empower the next generation and strengthen Japan’s position in global entertainment.
The NASDAQ listing represents the culmination of 12 years of hard work, perseverance, and belief in the value of Japan’s nightlife and cultural industries. For TryHard Holdings, this is not an endpoint — it’s a new beginning. As the company sets its sights on the world, its vision remains rooted in the same purpose it began with: to create moments of joy, inspiration, and connection through entertainment.
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