Rising stars Hearts2Hearts release their bold and playful new single ‘RUDE!’ on February 20. Listen HERE via SM Entertainment.The new track marks their first release of 2026, after sweeping seven Rookie of The Year awards last year and establishing themselves as one of the industry’s most promising new acts.
Built on a buoyant house groove and punchy effervescent synths, ‘RUDE!’ captures the playful spirit of cheeky rule-benders who refuse to be confined by convention. While their previous house track ‘FOCUS’ leaned into a sleek and chic mood, ‘RUDE!’ delivers brighter textures and a more dynamic take on the genre, showcasing a new dimension of the group’s evolving sound.
The music video brings that attitude to life through a whimsical concept. The members appear as employees at a factory that manufactures social media ‘likes’, visualized as glowing hearts. When the emergence of a ‘fake heart’ causes the once-radiant ‘Super Heart’ to lose its glow, the members set out to restore it. The imaginative storyline mirrors the song’s vibrant, fearless energy – a reminder that authenticity always wins. Watch HERE.
Hearts2Hearts will debut the performance of ‘RUDE!’ live at their 2026 Hearts2Hearts FANMEETING <HEARTS 2 HOUSE>, taking place 21 and 22 February at Olympic Hall in Seoul’s Olympic Park. The event marks the group’s first fan meeting and is expected to highlight both the song’s addictive appeal and the members’ growing stage presence.
The comeback also arrives just ahead of a meaningful milestone. Hearts2Hearts will celebrate their first debut anniversary on 24 February before heading overseas to meet global fans. The group will hold North American showcases in New York on 19 March and Los Angeles on 22 March - for ticket information, visit Live Nation. The North American shows will be followed by a fan meeting in Jakarta on March 28 – expanding their international momentum as they step confidently into their second year.