South Korean singer and rapper Psy's song, "Gangnam Style," turns 10 years on July 15. The song's success made the dance steps go viral even before TikTok existed. Gangnam Style portrays the way residents of one of Seoul's noblest neighborhoods, South Korea's capital, live. The artist who was from YG Entertainment broke incredible and unpublished records even though he was not a Western celebrity.
Non-English-speaking music crossed barriers after staying on the major music charts in the United States. In addition, he was the first person to have more than 1 billion views on a YouTube video. He was also the first Korean artist to have more than 10 million subscribers on the same platform. It is important to note that "Gagnam Style" was the first Song from South Korea to enter the charts of more than 30 countries.
Psy revolutionized Korean pop by being an out-of-the-pattern artist. The celebrity was a solo singer and older, of average stature, brought comedic songs, and was overweight by South Korean standards. What predominated most were groups with skinny youth.
At the time, U.S. President Barack Obama spoke about the importance of South Korean culture and acknowledged its strength. He even told South Korean President Park Geun-Hye that he had learned from his daughters to dance a "good Gangnam Style".
Psy also has several restaurants. In 2018, he left YG Entertainment and founded P Nation in 2019. Thus, he created his own agency with artists such as HyunA, Down, Crush, Heize, Penomeco, Swings, and the Group TNX.
Recently, Psy released a new album with the song "That That" with Sugar from the group BTS. He is considered one of the first responsible for exporting South Korean culture abroad. The singer managed to arouse the curiosity of the world about the word "K-pop". That's why it has opened up opportunities in a way for other Korean artists who are world-renowned. This is the case, for example, of BTS and BlackPink.
