Jennie Kim's Met Gala Look Causes Searches for ‘White Minidress’ to Explode by 564%

Ciera Reeves

Blackpink's Jennie Kim attended the Met Gala 2023 wearing a white 90s Chanel minidress, causing online searches for 'white minidress' to explode by 564%. 

White dresses and white florals were a key trend this year, with online searches for both soaring during this year’s event. 

Analysis of Google search data reveals that online searches for ‘white minidress’ exploded by 564%, as Blackpink's Jennie Kim made her Met Gala debut for this year's theme: Karl Lagerfeld: A Line of Beauty.


A new finding by fashion experts Karen Millen reveals that online interest in white minidresses soared by more than six times the average volume after Jennie Kim took to the Met Gala red carpet, reflecting an unprecedented spike in searches as the public was inspired by the dress worn by the Blackpink singer.


Blackpink’s Jennie Kim appeared in a vintage Chanel minidress, causing searches for ‘white minidress’ to skyrocket by 564%. Online searches for 'minidress' also soared by 148% after the event.


Bridalwear was a key trend at this year’s Met Gala, worn by many celebrities on the red carpet for this year's theme: Karl Lagerfeld: A Line of Beauty. Online interest in ‘white floral dress’ and ‘white dress’ shot up by 172% and 163%, as monochrome gowns in black and white trended this year, referencing Lagerfeld’s iconic style.


General bridalwear-related terms also shot up during the Met Gala: ‘bridal shoe’ searches increased by 209%, as did searches for ‘bridal dresses’ by 103%. 


A spokesperson for Karen Millen commented on the findings:

This year’s Met Gala theme ensured that white and black monochrome was front and center, in honor of Karl Lagerfeld and his iconic style. This year’s theme naturally inspired guests to embrace Lagerfeld’s bridal designs into their looks, and white was clearly the biggest trend. These findings show how influential Jennie Kim, and the Met Gala in general, is on fashion trends worldwide, with searches for white minidresses soaring during fashion's biggest night.  

Did you like Jennie's Met Gala look? Let us know @KpopWise  

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