Stray Kids' Hyunjin, Versace's Newest Global Brand Ambassador

Cheyenne Chong

Hwang Hyunjin is the first Korean star to become a Global Ambassador for Versace

Stray Kids fans were anticipating this announcement even before Hyunjin attended the La Vacanza fashion show in Cannes. He was invited to the show in support of Donatella Versace and Dua Lipa's cruise collection. For a part of the official announcement in Women's Wear Daily's article, both Hyunjin and Donatella shared their feelings on this journey they're starting: “I am delighted Hyunjin is joining the Versace family. 

I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man.
— Donatella Versace

Fans could not agree more. Hyunjin isn't just an iconic face in fourth generation K-pop; His unique and powerful artistic style in music, the way he expresses his love through paintings and photography, and his overall enchanting aura was guaranteed to bring him to the forefront of a luxurious and elegant brand like Versace.

He shared: 

“I’m so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honoured to play a part in the House’s truly amazing heritage, and that Donatella believes I have the Versace attitude! I’m filled with anticipation and can't wait to experience the artistic synergy with Donatella.” 

— Hyunjin

Check out the full post below. 

Hyunjin had already been preparing to show off just how much of a Versace man he is when Stray Kids was working on promotions for their most recent title track, "S-Class." You can see the full look in their Studio Choom performance video. 

Hyunjin recently attended the pop-up Versace store in Seoul, South Korea where he was seen wearing the Medusa Biggie Denim Jacket and Jeans paired with Medusa and Greca accessories, and an elegantly patterned Versace bag not yet available in stores. He is also set to front the Versace Holiday campaign in November. We wish him the best of luck on this new journey!

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