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| Photo Courtesy: PLEDIS Entertainment |
SEVENTEEN are back and bigger than ever, and while in the midst of a stellar comeback—celebrating their 10th anniversary since debut and scoring a double win on M Countdown last week. If you’ve missed the latest going on in Caratland, here’s your catch-up:
Bad Influence Music Video: A Striking Visual Experience
SEVENTEEN dropped the official music video for Bad Influence (Prod. by Pharrell Williams), a standout track from their fifth studio album, HAPPY BURSTDAY.
Produced by the legendary Pharrell Williams, a 13-time GRAMMY-winning artist and producer, the track delivers punchy up-tempo drums, deep 808 bass, and shimmering bell tones—creating an electrifying, stylish sound that’s resonating with global audiences.
The music video matches this energy with an elevated aesthetic, blending minimalistic design and high-fashion editorial vibes. Think of analogue TVs, reel tapes, and used tires—cleverly styled to feel like immersive art installations. SEVENTEEN bring it all to life with their effortlessly chic presence, sporting black leather coats and sunglasses as they command the space with cool, runway-ready charisma.
A standout visual element is SEVENTEEN’s custom-designed leather jackets, created in collaboration with Japanese fashion brand sacai. Each member contributed personal touches to their piece. One of the jackets is currently being auctioned on JOOPITER—the digital commerce platform founded by Pharrell—with all net proceeds supporting UNESCO.
With the release of the music video, HAPPY BURSTDAY debuted at No. 2 on the Billboard 200, matching the group’s highest chart position to date. The achievement underscores SEVENTEEN’s growing global influence and marks a bold new chapter of reinvention after a decade in the industry.
Celebrating 10 Years with Airbnb
That's not all, with their 10 year anniversary comeback the group teamed up with Airbnb for an unforgettable fan experience. Announced as part of Airbnb’s 2025 Summer Release—which reimagines travel with new services, experiences, and exclusive offerings—SEVENTEEN’s event featured as one of the inaugural Airbnb Originals.
The immersive experience invited fans into a day in the life of SEVENTEEN, starting with a walk through a light-filled CARAT tunnel. Guests had the opportunity to design their own “VERY NICE” rose quartz varsity jacket, record voice messages in a studio surrounded by iconic SEVENTEEN moments, and walk the red carpet before sitting front-row for an intimate storytelling session with the band. The day ended with a heartfelt fan tribute video and a group selfie with SEVENTEEN themselves. It came after their incredible performance at the B-DAY PARTY: BURST Stage" concert at the Jamsu Bridge, marking the first K-pop concert on a Han River bridge.
The concert was held to celebrate the group's 10th anniversary since debut. It was paired with a large-scale pop-up store, and while the bridge itself was limited to 6,000 and required advance reservation, a first-come, first-served live viewing area was opened up to the public at nearby Banpo Hangang Park.
Hoshi & Woozi Solo Tours on the Horizon
SEVENTEEN’s 10-year milestone isn’t the end—it’s just the beginning. Members Hoshi and Woozi are also gearing up for their own solo tour titled The ‘HOSHI X WOOZI FAN CONCERT [WARNING], which will take place in July across Seoul, Busan, and Gwangju before heading to Taipei.
[NOTICE] HOSHI X WOOZI FAN CONCERT [WARNING] - SEOUL 오프라인 공연 상세 안내 (+ENG/JPN/CHN)
— 세븐틴(SEVENTEEN) (@pledis_17) June 9, 2025
▶️ https://t.co/y0jd5OCBLY#HxW #호시X우지#WARNING_SEOUL pic.twitter.com/ZAxByr9C3E
Stay tuned—SEVENTEEN may be ten years in, but they are just getting started.
Also, check out our album review of HAPPY BURSTDAY. here.