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| Photo Cr. WAKEONE |
On September 1, ZEROBASEONE, the harbingers of the fifth generation of K-pop artists, have released their first full album, NEVER SAY NEVER, worldwide, along with a music video for the title track “ICONIK.”
NEVER SAY NEVER includes 10 diverse tracks with a variety of genres. With this release, ZEROBASEONE have crafted their own unique interpretation of “mature, powerful, and fresh,” and are ready to display a deeper musical spectrum in both vocals and performance.
Following the game-changing energy of their pre-release single, “SLAM DUNK,” the title track of NEVER SAY NEVER, “ICONIK” powerfully expresses their commanding presence, making their team identity clear to audiences. “ICONIK” highlights each member’s unique charm and identity. Through lyrics about defying gravity to reach the moon, the song delivers the message that “regardless of what others think, we can become iconic on our own,” vividly expressing the nine young men’s ambition to shine even brighter in the future.
A U.S. physical release of the album exclusive to the market is still available for pre-order and will be released on September 5th through major retailers. This is ZEROBASEONE’s second physical album release in the U.S., following BLUE PARADISE (February 2025), which made the group a five-time million seller and on seven different Billboard charts.
Since their spectacular debut in July 2023, ZEROBASEONE have been making K-pop history with their signature dynamic and refreshing energy. The release of NEVER SAY NEVER marks the brightest highlight of their musical journey and represents a bold expansion of their artistic identity and presence. The album embodies the group’s ambition and spirit of “TEAM ZEROBASEONE” while they embrace what they believe to be their most iconic moment in their careers thus far, building upon their completed Youth Trilogy and two-part PARADISE series. Since their debut, ZEROBASEONE have proven themselves as icons across the world, and have aspired to continue to deliver a powerful message of encouragement to anyone dreaming of being something ‘iconic’ in ordinary lives: NEVER SAY NEVER— nothing is impossible if you don’t give up.
Through their first full album, ZEROBASEONE have evolved beyond fifth-generation leader status into an iconic force that transcends generational boundaries. Building on this momentum, ZEROBASEONE are also set to embark on their second world tour, “HERE&NOW.” Ready to share their new musical journey with fans worldwide, the tour will run a total of 11 shows across seven regions, kicking off in South Korea from October 3-5, followed by Thailand, Japan, Malaysia, Singapore, Taiwan and Hong Kong.
Listen to "NEVER SAY NEVER"