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Photo Cr. Cheerful Music |
With its distinctive focus on cross-cultural collaboration, Cheerful Music is spotlighting a fresh generation of artists who fuse the vibrancy of UK and European pop with the depth and innovation of China’s fast-rising music scene. This initiative is not only setting trends in streaming but is also opening new doors for sync opportunities and international recognition.
Cheerful Music was founded in Shenzhen in 2019, with its London branch office established in 2023. By utilizing their insight into the music market and their innovative business model, Cheerful has released numerous globally viral hits such as ‘YI XIAO JIANG HU (Subject Three)’, ‘XIAO CHENG XIA TIAN’, ‘MO WEN GUI QI’, ‘TA SHAN HE’, ‘BAN SHENG XUE’, and ‘XIANG SI YAO’. Today, Cheerful Music has become a top international record labels in China.
Main business includes: music production, global music distribution, licensing, artist management, song marketing and promotion, etc. Cheerful Music boasts a diversified music library covering numerous music genres and minority languages, and has signed musicians from all over the world. Cheerful Music is committed to promoting Chinese music culture to the world stage, as well as helping talented international musicians enter the Chinese market. Cheerful promotes the integration of Chinese and Western music and its global development, allowing the world to listen to Chinese music.
Business Scope
Cheerful Music has become a top international record label in China. Its main business includes:
- Music production
- Global music distribution
- Licensing
- Artist management
- Song marketing and promotion
Cheerful Music boasts a diversified music library covering numerous music genres and minority languages, and has signed musicians from all over the world.
Mission & Vision
Cheerful Music is committed to promoting Chinese music culture to the world stage, as well as helping talented international musicians enter the Chinese market. Cheerful promotes the integration of Chinese and Western music and its global development
Harvard Business School Recognition
- In 2025, Harvard Business School invited Snow.J as a live guest speaker to share the Cheerful Music business model with 137 global leaders and CEOs.In 2024,
- Cheerful Music became the first Chinese music company to be included in a Harvard Business School case study.
Learn more about Cheerful Music on their website, TikTok, and Instagram.