Cheerful Music is presenting ‘Building the Bridge’ official showcase, which will take place at the Escape Club Royal Room in Amsterdam on October 23, 2025, at 10:00 PM.
Cheerful Music is proud to announce its official showcase at Amsterdam Dance Event (ADE) 2025, taking place on Thursday, 23 October 2025 at Escape (Royal Room), Amsterdam. The event, Cheerful Music Presents: ‘Building The Bridge’, a showcase creating connections between China and global music scenes. This event aims to unite global artists and industry professionals with Chinese artists for an unforgettable night of EDM, dance-pop, and cultural exchange.
Concept & Theme
‘Building the Bridge’ is where China’s next-generation electronic music meets the global stage. For one night at ADE, step into a space where deep basslines, bold Chinese aesthetics, and fresh creative energy collide. This is more than a showcase, it’s a cultural shift in the making.
The showcase is part of Cheerful Music’s mission to spotlight cross-market collaborations and highlight the vibrant fusion of global and Chinese pop/dance influences. Attendees can expect a night of high-energy performances, networking opportunities, and cultural experiences designed to connect audiences, industry professionals, and global media. A wave of artists is redefining what electronic music means in Asia, now,, they’re bringing that movement to Amsterdam.
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| Photo Courtesy of Cheerful Music |
Whether you're a label head, a booker, a tastemaker, or simply a fan looking for what’s next, this is your invitation to witness a scene on the rise: raw, unexpected, and full of momentum. Don’t miss the moment when East meets West and something entirely new begins.
Showcase Highlights
- DJ Set / Live Performances by Global/China collaborative artists
- Live Song Plug Showcase: featuring key topliners pitching to Global & Chinese artists
- Cultural Exchange Segment: short presentation on the Global/Chinese song development landscape
Why Attend?
Cheerful Music is spotlighting the vibrant fusion of Global and Chinese pop influences. This event unites top-tier producers, writers, and artists from all regions to:
- Showcase ground-breaking collaborations
- Launch music tailored for both streaming and sync markets
- Connect industry professionals, promoters, and media across borders
For Attendees
- Mixed audience: publishers, sync agencies, DJs, A&R representatives, Spotify / QQ Music / Bilibili editorial teams
- Networking opportunity: connect with emerging cross-market artist talent
- Interactive experience: Q&A and spontaneous live pitching
Music & Style
- Genres: EDM, Dance, Dance-pop, Mandonpop/Chinese style
- Atmosphere: immersive culturally hybrid, a doorway between East & West
Tickets are priced at €15 for early birds, with a limited number of complimentary tickets available during Cheerful Music’s networking drinks. For a chance to get complimentary tickets and free Chinese cocktail, message Cheerful Music Instagram.
EVENT DETAILS:
Escape Club Royal Room, Amsterdam
Thursday, 23 October 2025
22:00 – 03:00
Tickets: €15 (Early Bird)