BE:FIRST Releases ANESSA Global Campaign Song 'Smile Again'


Following the recent release of their mega-viral hit, ‘Boom Boom Back’, Japanese group, BE:FIRST has released their latest single, ‘Smile Again’ digitally on all major streaming platforms on 26 April 2023.


With sophisticated, minimal music sensibilities, seven distinct vocals stand out in ‘Smile Again’, that is filled with wistfulness and fleetingness. Encapsulating fragility, determination, hope and acceptance that accompanies a simple message in the song’s lyrics ‘You are so beautiful’, intriguing listeners to wonder about the many hidden implications and stories behind this one song. As the group’s first love song to be released, ‘Smile Again’ has a beautiful melody and danceable development which invites listeners into a world of instant gratification by BE:FIRST, and their passion for love and sorrow within its short yet meaningful 3 minutes duration.

BE:FIRST dedicates strong love to their fans in this musical gem.
BE:FIRST welcomed an all-star team for their latest single. Alongside Japanese rapper,singer-songwriter, producer and CEO of management company BMSG, SKY-HI, and Keita Tachibana from the renowned dance & vocal group w-inds. JUNE from Korea joined in as the music producers for ‘Smile Again’. When it comes to choreography for the music video, credits go to all four members of influential Japanese dance and performance collective, s**t kingz. The group have choreographed dances for multiple Japanese and South Korean artists from the likes of Da-iCE, ØMI, GENERATIONS from EXILE TRIBE, Super Junior-D&E, SHINee, NCT 127, EXO, to name a few.

Set in an airport, the music video features members of BE:FIRST in a drama-like scene of unspoken stories, and relentless yearning in search for something that is close to their hearts. 


With every release, BE:FIRST has always had their local and overseas fans (more known in the community as 'BESTY') in mind. The group will be sharing more activities related to the release of 'Smile Again' on their social media accounts in the upcoming weeks.

‘Smile Again’ has been selected to be ‘ANESSA Global Campaign Song’ as part of Japanese beauty conglomerate Shiseido ANESSA’s Spring Summer 2023 commercial campaign. This global campaign takes place in Japan and 8 other countries/regions in Asia, including Indonesia, Malaysia, the Philippines, Singapore, and Thailand where ‘Smile Again’ is available via the major streaming platforms.

The release of ‘Smile Again’ will include BE:FIRST’s viral hit, ‘Boom Boom Back’ as well as one additional unreleased single ‘Great Mistakes’. ‘Boom Boom Back’ related videos with the #BBB チャレンジ (#BBBChallenge in English) created buzz on TikTok and has surpassed over 100 million views to date with the numbers still growing. The single topped various charts in Japan, including Billboard JAPAN’s JAPAN HOT 100 and TikTok Weekly Top 20 in Japan.

Determined and unstoppable, BE:FIRST continues to surprise and excite everyone with their latest work.

Ciera Reeves

Ciera is the founder of KpopWise. She has been a fan of Korean pop culture since 2005 and writing about it since 2009. Her bias groups are VIXX and OnlyOneOf. She is a 2nd-3rd generation K-pop fan, but she is actively keeping up with the current artists. twitter instagram

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