NewJeans X LINE FRIENDS Official Pop-up Stores Open with Huge Success

Ciera Reeves

NewJeans pop-up stores opened at LINE FRIENDS stores in Gangnam and Hongdae, in Seoul, Korea on Aug. 11 started off with huge success. On the opening day, lines of fans were waiting before opening hours. The next day, even the NewJeans members made surprise visits to LINE FRIENDS stores in Gangnam and in Hongdae. Images of them having much fun once again went viral online, making the stores even more crowded.


텍스트, 만화 영화, 건물이(가) 표시된 사진

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LINE FRIENDS store in Gangnam decorated for the pop-up


The stores offer enjoyable experiences and various products with "bunini," the new IP IPX inspired by NewJeans' iconic “TOKKI (which means bunny in Korean)” mascot and IPX's popular cute miniature IP series "minini," as well as the manga and The Powerpuff Girls versions of the NewJeans IPs, to reflect the concept of their latest EP “Get Up.”

텍스트, 스크린샷, 식물, 만화 영화이(가) 표시된 사진

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buninis on NewJeans Official IG in NewJeans’ ETA MV theme

텍스트, 콜라주, 핑크, 수집이(가) 표시된 사진

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Inside the stores with fans enjoying

Especially, fans are loving the “buninis,” who have become the coolest bunny-stars after appearing in NewJeans’ ASAP MV as well as on NewJeans’ official IG. During the global online pre-order, some products like bunini doll keyrings and phone grips were sold out in less than 20 minutes. Coller Sticons, the customizable fashion charm item which also appeared on NewJeans’ official IG as the members wearing them, are popular too, inspiring fans to create their own combinations of charms. The whole range of NewJeans IP merchandise fans are craving such as plushes, keyrings, phone grips, T-shirts, smartphone and AirPod cases can be found at the store, as well.

LINE FRIENDS store in Gangnam is decorated with “The Powerpuff Girls” theme. A giant bunini statue with big ears and a charmingly shy mood, huge balloons of NewJeans’ “The Powerpuff Girls” version characters, a photo wall, etc. are gifting fans those Instagrammable moments.

LINE FRIENDS store in Hongdae greets fans with a romantic and dreamy concept that pays homage to NewJeans’ latest EP. Walking into the store, it feels like having stepped right into the EP album with photo zones and art displays inspired by NewJeans’ “Bunny Beach Bag” album package, and other packages.

These pop-up stores will be open until Aug. 31, and IPX plans to open more pop-up stores in the United States, Japan, and Southeast Asia soon to meet fans around the world.

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