New Boy Group POW Set to Debut in September

Ciera Reeves

The 5-member rookie boy group POW will officially debut in September.

On August 1 GRID, a new general entertainment company, said, "Our first 5-member boy group will confirm the team name as POW and make their official debut in September. At the same time as their official debut, they will exert global influence with unique emotions. We ask for your anticipation and interest in POW's unusual move."

Thai actor-turned-all-around artist with more than 2 million personal social media followers, YORCH, Korean-Filipino mixed-race Yoon Dongyeon, who played an active part in SBS 'LOUD', as well as Jung Bin, Hyun Bin, and Hong make up the rookie boy group consisting of five members.

The team name contains the aspirations of providing a fresh and fun experience to the music industry, just as the English onomatopoeia 'POW' bursts with 'pop'.

In addition, POW's official slogan, 'CREATING CULTURE EVERYDAY', was unveiled through the launching film. POW is expected to create a new culture beyond the trend in the global music scene.

GRID is a comprehensive entertainment company established by a group of creatives who led the business of K-POP representative artists in Korea's leading large-scale entertainment companies, led by CEO Shim Hye-jin. For the launch of the first artist POW, the entire process from casting to new talent development has been solidly prepared for a long time.

Starting from the announcement of the team name and members on this day, POW will begin a global promotion. Attention is drawn to POW's amazing journey, which will begin with colorful content and active communication.


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